Sunday, December 28, 2008

Have no money, no site, and no list but have a credit card thats not maxed out

Okay, if I had no list, no site, and no money, just a credit
card that wasn't maxed out...and I had to start all over
from scratch today and could NOT get into the make money
online niche, here is EXACTLY what I would do today.

Get your pens and pads out cause this is gonna be a long one.

Step 1 - I would spend 1 week just surfing the Internet
looking to see what was around. I'd follow news stories,
gossip, or whatever, just to get a feel for the current
climate. This way I may be alerted to niches that are either
potentially lucrative or ones that I need to keep away from
at all costs, such as if changes in laws or current economic
or political conditions make those niches tough to crack.

Step 2 - I would then write down anything that I either
currently have a knack for or an interest it, along with
anything that I find while surfing in week 1 that I might
decide I want to tackle. I'll go over this list everyday for
a week, during which time I will do the following steps.

Step 3 - I'll go to forums and discussion groups for
each niche to see what people are talking about. I'll try to
get a feel for any problems that each niche is faced with and
try to think of any way that I can personally offer a solution
for that problem.

Step 4 - I will look to see if any of the solutions
that I have come up with are currently available. I will
check Clickbank, PayDotCom, Amazon, Commission Junction and
other marketplaces to see what is out there. I will also
check to see what PPC ads are being run for these niches.

Step 5 - Finally, I will do my keyword research and
competing sites research to see how much opportunity is out
there by comparing weekly and monthly search stats to number
of competing sites. I will go over these figures for at least
a week before I even decide which niche I am going to tackle.

** NOTE ** I will also pick a backup niche. I will explain
the reason for this later. I said I had no money, no site,
no list, but I didn't say I had no knowledge. I go into this
with everything I have learned up to this point, otherwise
I wouldn't be able to make this plan in the first place.

Make sense?

Step 6 - I will make my decision and also pick my
backup niche. Now is where I begin to put my plan of attack
into operation starting with mapping out everything I am
going to do so that I don't leave anything out. Yes, you
MUST write all of it down. You are running a business and
making a comprehensive business plan. So the first step from
here is...

Step 7 - Decide on how much you want to earn in what
period of time and how much you plan to spend in order to
make that amount of money. Also, I would set a time frame for
how long I will wait until I am making the amount of money
I plan to make. If it doesn't happen in that time frame, I
scrap the whole project. Again, I know what I am doing so if
it turns out this niche isn't profitable (yes, you CAN pick a
dud) then I am going to cut my losses and move on to my
alternate plan.

Step 8 - I decide on a domain name and a hosting
company that I am going to use. Naturally, all of this has
been thoroughly researched as well to get the best name
available and to get hosting that will fit my needs and my
budget.

Step 9 - I will sign up with Aweber. I have learned
that a good autoresponder service is gold. Anybody who doesn't
see this is daft. Trust me, at one time, I was daft.

Step 10 - I will begin to create my content. I will
start with the actual product itself. Since my skills are
writing, I will make it an ebook. I feel I can do best with
an ebook. You have to do what you feel you're best at.

Step 11 - I will then work on my autoresponder series.
This also must be completely thought out. I need to know
what I am going to say in each installment of the series.
Nothing is left to chance.

Step 12 - I write up a free report to give away in
order to get opt ins.

Step 13 - I either create my squeeze page or outsource
it. Since I have no money, unless the designer takes a CC, I
will have to do this myself. Not a problem. I have done my
own so far with decent success.

Step 14 - I will either create the sales page for my
product or outsource it. Again, same criteria as above. When
I set up my web form in Aweber, I will have the opt in sent
to my sales page from the squeeze page.

Step 15 - I will submit my sales page to Clickbank and
wait for approval.

Step 16 - After the sales page is approved, THEN I will
start working on actual promotion. No point in doing it until
then because there's nothing to promote.

Step 17 - I will also assume that since I have no money
or anything else, that I also don't have a reputation behind
me, so there is little chance of me getting big names to
promote my product. Besides, I'm not in the IM niche anyway
so I'd be looking elsewhere for JVs anyway. So step 17 will
begin with my actual promotion of my squeeze page, NOT my
sales page.

Why?

Because I am looking to earn my prospects' trust first. So I
want to give them as much content as I can before I start to
try to sell to them.

Step 18 - I will begin to write articles...as many as
I can for my niche and submit them to Ezine Articles ONLY. I
don't want to waste a lot of time and I have found from my
own experience that EZA gives me the best results.

Step 19 - Because this is a non IM niche, safelists and
FFA Hosting and all that stuff that is great for the IM niche,
is going to be worthless to me now. So my next step is to
hunt out as many forums as I can for this niche to frequent.

Remember, as part of my research, I already found these. If I
hadn't I would NOT have targeted this niche. That is why
research is so important. I will frequent these forums and
add to the discussion just as I have here, thus earning the
trust of at least a few members. I will give them as much
info as I can about the niche without giving everything away
so that they don't have to buy the product.

Here is where it helps if your product is less about information
and more about something that actually does something, like a
piece of software. That way, you can give out as much info as
you like. They still need the software to solve their problem.

Step 20 - I'd pick up Camtasia, or if I couldn't afford
it, Camstudio. Again, I have a credit card.

Step 21 - I'd make videos related to my niche and submit
them to YouTube. I'd try to do a video a week. More if I can.
Make sure you have a long section at the end of the video (about
10 seconds at least) showing the URL of your site.

Step 22 - I will go to as many sites like Digg and
Stumbleupon as I can. I want to get the word out about my
free report to as many people as possible.

Step 23 - I will begin to search the Internet for
authority sites in my niche that aren't in direct competition
with me. I will look for a contact us link and write to them.
I will explain my product, explain that it has a XX% commission
and ask them if they'd be interested in promoting it. Of course
I will target the sites at the top of the SEs first and work my
way down.

Step 24 - I will seek out ezines in my niche. I will
write to the owners and ask them if in exchange for a series
of articles that I write for them, if I could run a solo ad.
I'd even offer to let them run it with their affiliate link
for my product. Go out of your way to make it as appealing to
them as possible.

Step 25 - I will set up a blog on my domain for this
niche and start to post some articles there. I want to build
my blog up as an authority site of sorts. I will not monetize
this with Adsense because that isn't my model. I'm not giving
away my traffic for pennies when I have a product to sell.

Step 26 - I will set a daily routine for article writing
and whatever other advertising I am going to do. I want to get
into a routine and also get an idea of what my conversion is.

Step 27 - If I see that the conversion is good using
the free methods that I am using, then I will start to tackle
Adwords.

Now think about this. My site is ALREADY indexed by Google. So
getting good cpc should not be too hard. Why tackle Adwords at
the start when your site has no clout on the SEs yet? To me, it
doesn't make sense.

Srep 28 - I will monitor things for 6 months and see how
profitable they are. If they're very profitable, I will then
sink more money into Adwords and other paid forms of advertising
and I will then think about if I can come up with an upsell
product. As opposed to IM, this will take me some thought, but
nonetheless, I will work on it.

If the niche is only somewhat profitable, and again, this is
all based on my business plan at the start of this all, then I
will not chuck it, but begin to work on my backup plan slowly.

If the niche is a complete failure, I will scrap it and go
through the same steps above for my backup niche.

Now, if my niche site was VERY profitable...I would THEN come
to the IM niche with solid proof of my success in other niches,
thus asserting myself as an authority on Internet marketing
and thus having a very easy time gaining the trust of others
and thus having a very easy time making a nice living in the
IM niche...if I choose to.

That's it. That's what I would do if I were starting over from
scratch.

Now, I can absolutely say that the above works because I do make
money in other niches besides IM. I don't spend as much time
on them so they're not as profitable as I could make them, but
my ROI is off the charts considering what I spend.

Yesterday I started work on my next ebook. It was about 53
pages when completed. Yes, I finished it in one business day.

Then I got to thinking...

There are people who come here and report that they're working
on their ebook for several months and can't get it done.

Honestly, this boggles my mind.

Anyway, I'm going to share a few tips, while they may seem
basic to those of you who don't have this problem, for those
who can't seem to get anything done, this might help speed up
the process.

Step 1 - Do all your research for the book FIRST. Don't
start writing ONE thing until you know EVERYTHING that is going
to go in the book.

Step 2 - Take all the notes from your research and put
them in one place, such as a word doc or whatever. Try to
arrange them in a logical sequence, close to what you'd have
the book be in.

Step 3 - Write down an outline in chapter form of 
everything that is going to be in the book BEFORE you start
writing. This should include everything from the introduction
to the closing.

Step 4 - Following your outline, write the book ONE
CHAPTER AT A TIME. Pretend that the chapter you are working
on is the WHOLE book. That way you won't feel so overwhelmed
by the thought of having to complete a 50 to 100 page book.
As each chapter is completed, scratch it off your outline.

So if you have an outline of 10 chapters, even if you only do
ONE CHAPTER A DAY, you'll have that book finished in 10 days
and not 10 months.

Step 5 - Proofread each chapter as you write it. That
way the proofreading part won't seem so overwhelming. Who wants
to sit down and read a 50 page book in one sitting?

Step 6 - When the book is finished, make your PDF.

That's it...done.

A 100 page book of 25 chapters shouldn't take you more than a
month to finish just doing a chapter a day.

If you break it down like this and don't let the enormity of
the project as a whole get to you, you'll find that you're 
able to crank out material at breakneck speed.

Okay, now that I have given you the outline, let's go through
a fictional example. Don't worry, I'm not going to write a 
whole book here, just the shell.

Let's say our book is going to be on "How To Cure Acne In 3
Days...Naturally."

Okay, we're already done our research on what acne is, what
causes it and we know our cure because we discovered it.

Time to write our book.

Here is the very simple outline.

Introduction
Chapter 1 - What Is Acne?
Chapter 2 - What Causes Acne?
Chapter 3 - What Are The Traditional Acne Treatments?
Chapter 4 - How Can You Cure Acne Naturally? (overview)
Chapter 5 - The Steps For Curing Your Acne Naturally
Chapter 6 - Maintenance For Keeping Acne Away Permanently
Conclusion

That's it. That's our ebook. It's probably going to be about
35 to 50 pages.

So the first thing you do is write your intro.

"The purpose of this book is to give you a natural way to 
fight your acne and cure it forever...etc."

This shouldn't be more than a page.

Next, you write Chapter 1 - What Is Acne?

"Acne is a condition that...etc."

You don't go into what causes it here or any treatments or
anything like that. Just tell WHAT it is.

Next you write Chapter 2 - What Causes Acne?

"Acne is caused by...etc."

This will probably take you about 3 pages to go into all the
causes of acne, including diet, dirt, etc. Again, you only
talk about the causes...nothing else.

Next you write Chapter 3 - What Are Traditional Treatments.

"Acne is commonly treated by using...etc."

There are tons of treatments for acne. You could write a book
on these alone. Keep it to about 5 pages. Talk about nothing
else other than how acne is traditionally treated.

Next you write Chapter 4 - How Can You Cure Acne Naturally?

"Acne can easily be cured naturally by...etc."

Just tell them HOW it can be cured but don't go into the
actual procedure yet. This is kind of like a teaser. You can
do this in a page or 2.

Next you write Chapter 5 - The Steps For Curing Acne Naturally

"Step 1 - ..."

That's how you do this section...step by step. You want to 
make it as simple as possible to understand. You do not 
discuss anything else here other than the actual steps.

This is probably going to be about 3 pages.

Next you write Chapter 6 - Maintenance For Keeping Acne Away

"In order to keep your acne from coming back...etc."

You may then want to write what follows in step by step form
as you did in chapter 5.

This will probably be a page or 2.

Next you write the conclusion.

"If you follow the steps in this book...etc."

You might want to recap some of what you discussed. Maybe 
start out with something like...

"Acne is a problem that affects millions of people. Traditional
medicine only...etc."

You get the idea.

Write your ebooks using this outline and you should never have
trouble completing any book in less than a month.

Hope this helps.

1 comments:

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